Whether your goal is to increase brand awareness or train new employees and anything in between, corporate videos are helpful tools that companies should have in their toolkits.
But how exactly do you make a corporate video, one that engages your audience and helps fulfill your goal?
Whether you are overseeing a group of specialists or if you are a member of an in-house production team, here are a few things that can help you if you want to learn how to create successful corporate videos.
Tips for producing corporate videos
Well-produced videos, those that truly engage their viewers, do not come as a stroke of luck. Suppose you want to produce a corporate video that your audience will enjoy and find useful. In that case, you will need to bear in mind a few critical things before, during, after video production.
Define the purpose of your corporate video
Before doing anything else, you should have a clear idea of what you want to achieve with your corporate video. This will help keep your video focused and eliminate the possibility of confusing your viewers.
When you have a clear idea of your corporate video’s purpose, the next important thing that you need to do is define your message. The simplest way to do that is to distill your ideas into an answer to a simple question: what idea will your video leave to your audience.
Another great way to bring more focus to your corporate videos is to think of your audience. You may have an innovative product or service with a gamut of features. But all of these can mean nothing if your video does not resonate with your viewers. To do that, you need to put yourself in the shoes of your viewers, know their problems, and offer a viable solution.
Finally, resist the temptation to make overly-complicated videos. Instead, produce videos with clear and concise messages that run for a few minutes. Remember, your video will be competing with other types of content. To help keep your audience engaged, make your videos tight and simple while providing plenty of value.
Going into pre-production
The pre-production process is just as important as recording an actual recording process, helping eliminate unnecessary hassles along the way.
Draft a script
Even if your corporate video will only run for a few minutes, it is a good idea to write a script for it.
A well-written script serves as the outline for your video, underscoring your primary goal and message for your actual content. Plus, it can serve as a helpful guide for your production team members, from the cast to the director.
Instead of just running through the specs of your product or service, tell a story.
Humans are drawn to stories. And if you want your corporate videos to resonate with your audience, your script has to have a narrative. Furthermore, a narrative can give your video a logical flow, making it easier to digest and understand.
Choose a suitable location
The location you should choose will depend heavily on the type of video you are trying to produce. But with the wide variety of options to choose from, there are a few critical guidelines to bear in mind when looking for a location.
First, find a location with little to no background noise. This is particularly important if you are interviewing someone.
Second, opt for a location that offers plenty of available light. This will help minimize the need to rent additional lighting.
Third, try to match your location with your content. For example, if you are interviewing a medical professional, try to record your video in a medical facility or someplace similar.
Finally, make sure that you book your chosen location days or even weeks ahead of your video recording. The last thing you want is for your team to be ready to shoot, only to be stalled by an unavailable location.
Book interviewees in advance
If you are planning to invite people for an interview, be sure to make the necessary arrangements in advance. This tells your prospective interviewees that you respect their time and helps prevent mishaps related to scheduling and availability on the day of your shoot.
Prep for the presentation
Perhaps you are working with a limited budget, and you cannot afford to hire a professional presenter. And the task of presenting during the corporate video falls squarely on your shoulder.
In such a case, take the time to prepare yourself by knowing your lines and boosting your confidence in front of the camera.
Pay attention to production quality
Production quality isn’t just about using high-end tools to record your video. It can also spell the difference between a professional and amateur-looking end product.
Choosing your shots
With your script serving as the outline for your corporate video, plan your shots, angles, and even the lens you will use.
Lighting your shoot
The lights and lighting angle your choice will dictate the mood and tone of your video. Choosing the right type of lighting is particularly important if you are interviewing someone.
Select the appropriate sounds and music
Make sure that your audio equipment captures your voice as well as your interviewees while minimizing distracting background noise.
As for the music, choose those that underscore your overall tone and message. For example, if you want your video to inspire your viewers, choose an energetic and fast-paced tune. Conversely, if you want to elicit empathy, choose a slower and more melodic song.
A few other essentials
Apart from showing your logo and other branding assets during your video’s start and end, you may want to display these throughout different parts of your video. The easiest way to achieve that is to take a few shots of your office.
End your corporate video on a strong note by placing a call to action. This will help you get more out of your video by enticing your audience to take the desired action.
Ready for the world to see
Now that you have a finished product, the next order of business is to show your corporate video. Apart from screening your video to a live audience, you can also post it on your corporate website and social media platforms.