Fashion Classic Brand Lilly Pulitzer To Attract Travelers

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It’s a time-old problem. Things to put on inside your destination? Obviously, you need to look as chic as you possibly can – as soon as you step from the plane.

Well, I’m here to let you know that Lilly Pulitzer has all your fashion problems solved – particularly when you visit Palm Beach.

Uncover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County, and legendary resort lifestyle fashion brand Lilly Pulitzer, have partnered to produce the very first-of-its-kind, persona-driven travel guides towards the Palm Beaches. The travel guides, entitled “The Lilly Pulitzer Help guide to The Palm Beaches,” includes purchasable style recommendations from Lilly Pulitzer. This engaging storytelling tool presents an interactive method to connect both brands and also the customers who love them, while supplying a digitally-immersive glance in to the tropical lifestyle from the Palm Beaches and Lilly Pulitzer.

Lilly Pulitzer’s Azalea Bathing suit is definitely an legendary accessory for your Palm Beach wardrobe.


A content-wealthy portion of was produced to focus on suggestions for Lilly Pulitzer-inspired items to do and see-where you can eat, shop and remain-in the users hand Beaches. To focus on the variety of encounters available in the area, four “travel personas” were produced: The Jetsetter (stylish and cultured), The Shore Lover (relaxed and casual), The Luxe Traveler (elegant and delicate), and also the Adventurer (active and ambitious).

DTPB and Lilly Pulitzer collaborated to create itinerary strategies for each persona’s interests, and Lilly’s design team curated recommended fashions to put on while experiencing the corresponding “Must-Have Encounters.” Now, internet users can navigate between your four travel personas with suggested activities and purchasable (or inspirational) wardrobe suggestions – most of which really are a first for Lilly Pulitzer, including apparel from the new go swimming and golf lines.

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Flagler Museum

Recommendations for The Jetsetter, for instance, include going to the Flagler Museum, the Kravis Center for that Performing Arts, and also the Norton Museum of Art, that is “the crown jewel of art and culture in Florida,” states Ashley Svarney, a spokesperson for Uncover The Palm Beaches. She states that Uncover The Palm Beaches was happy to “work having a brand for example Lilly Pulitzer, that has our attributes.”

When choosing the apparel, Lilly Pulitzer’s group of fashion experts pulled products which are fun and functional for every travel persona. In the end, vibrant, colorful hues with “happy” prints are inherently appropriate in the users hand Beaches, regardless of season.

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Globally recognized consumer

“We are excited to become dealing with Lilly Pulitzer, a globally recognized consumer brand having a similar ethos because the Palm Beaches, and who ends up having its original roots the following in Palm Beach. This collaboration reflects both brands’ vibrant, tropical vibe, multigenerational appeal and concentrate on approachable luxury – creating an all natural partnership,” stated Wealthy Basen, senior v . p . of promoting, leisure sales and community engagement at Uncover The Palm Beaches.

“There is really a synergy between travel and fashion, as numerous of today’s travelers pack a particular wardrobe right into a suitcase – frequently planning the right outfit to become worn when recording the right Instagrammable moment. With this particular interactive tool, travelers may have an indicating feeling of among the predominate styles seen through the destination.”

Intended Audiences

Their bond debuts in the launch of Lilly Pulitzer’s latest go swimming and golf styles, which are members of the Spring 2019 collection, and overlaps with the season that lots of visitors and locals benefit from the outside sporting occasions and activities available in the users hand Beaches. To achieve both intended audiences, materials is going to be conveyed through each brand’s owned channels, including social networking, e-mail marketing and brand websites. The guide may be the first project of numerous backward and forward brands.

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The Palm Beaches, the assortment of 39 metropolitan areas and towns that comprise Palm Beach County, come in Southeast Florida – only one hour north of Miami and roughly two hrs southeast of Orlando. One factor which has continued to be exactly the same in excess of 120 years – travelers can invariably expect to 47 miles of palm-tree lined, golden-sand beaches across the warm waters from the Atlantic.

Clients are fascinating

Only the story of methods Lilly started her clients are fascinating — along with a juicy story by itself. Her fashions talk to generations of rule-breaking, sun-supporters who celebrate her spontaneous, bohemian spirit. Their easy fashions are really born from your original. Everything happened accidentally, while in 1959-ant Lilly (McKim) Pulitzer-an elegant Palm Beach hostess and socialite whose husband, Peter Pulitzer, owned several Florida citrus groves-needed a task of her very own. With Peter’s produce, she opened up a juice get up on Via Mizner, near chic Worth Avenue in Palm Beach. Lilly Pulitzer’s business would be a hit, but squeezing oranges, lemons, limes, and pink grapefruit designed a mess of her clothes.

Understanding that she needed a juice-stand uniform, Lilly requested her dressmaker to create an outfit that will camouflage the stains. The end result? An appropriate sleeveless shift dress made from vibrant, colorful printed cotton in pink, eco-friendly, yellow and orange. Although her customers loved Lilly’s juice, they loved her shift dresses. Not really adore hot pink and lime eco-friendly? It an entire lotta Lilly you are gonna love.

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