Introduction
When it comes to business branding, it’s all about creating an identity that sets you apart from your competitors. Graphic design is a great way to do just that. The best designs are ones that are simple and memorable like the indigenous artwork for example, with an eye-catching color scheme and unique elements that make them unique – like icons or fonts. They also need to be consistent across all mediums (print materials, website, social media). And while no one expects your business logo to be as iconic as Coca-Cola’s cursive script or YouTube’s colorful play button symbol (both by Landor), there’s no reason why yours shouldn’t stand out just as much!
Choose a few colors and stick to them.
Colors can be overwhelming, especially when you’re trying to create a brand identity. To get your design right, you’ll need to make sure that the colors you use are easy on the eyes and easy to match with other colors in your business.
There are a few color schemes that work best when designing a logo or marketing material:
- Monochromatic – using one color at its lightest shade, darkest shade, and another in between these two shades. This is great for simple logos.
- Triadic – three equally spaced colors from the same family (red-orange-yellow) or (blue-green-violet). This is also good for creating simple logos.
- Analogous – using two adjacent colors from opposite ends of the spectrum—this is great for showing contrast in logos!“`
Keep things super simple.
- Keep things super simple. As a designer, your job is to make something look great, not to make it look like a textbook (unless your client’s company is an educational institution). If the design of the site can distract from the content or confuse users, then you might want to consider simplifying things.
- Use a limited number of fonts and colors. This can help ensure that everything on your website fits together neatly while also making sure that each element doesn’t feel overly crowded or disconnected from one another.
- Use a simple layout. If you’re having trouble deciding where everything should go on your page, consider following some basic layout best practices: break up text into short paragraphs and use headers for major sections; don’t cram too much information onto any given page; avoid overloading links in navigation menus unless there’s absolutely no other option available; keep buttons large enough so they’re easy for users with impaired vision or dexterity problems – but not so big that they take up too much screen space unnecessarily! (This last point comes courtesy of UX expert Jared Spool.)
Let your brand colors inspire you.
Let your brand colors inspire you.
To create a memorable graphic design, it’s important to consider how your brand colors will influence the final product. The color palette should be relevant to your business, in line with your brand, and consistent with other marketing materials that have already been created for you. It’s also important to consider what message this will send out about you as a company. For example:
- Does this image align with our values? Will people understand that we support these causes?
- Is this image appropriate for our target audience? Is it relatable enough that they’ll want more information about us or trust us enough to purchase our product or service (or even just give us their email address)?
Design the logo that’s right for you.
Logos are the first impression that people have of your business. They should be simple and memorable but also reflect who you are as a company, what you do, and what sets you apart from your competition. You want to make sure that your logo is unique so that it stands out from all of the other logos in its industry. Your logo should also be timeless because if it doesn’t age well, then it won’t look as good years down the line when it could still be used for branding purposes.
You also want to consider whether or not your logo will scale well when printed on different-sized items such as coffee cups or water bottles so that no matter how small or large something gets (or how much space there may be), people can still read what they need without straining their eyes too much!
Finally: make sure that any font used within this design element has been allowed for commercial use by someone other than yourself before purchasing anything like this online; otherwise, you’re most likely going against copyright laws which could result in legal action if discovered later down the road!
Be consistent but don’t be afraid of change.
Consistency is key when it comes to your brand’s design. There are a few ways you can make sure that your customers always know what to expect:
- Keep the same logo. Your logo should be recognizable and consistent across all of your marketing materials. Make sure it’s a part of any advertising or merchandise that you create, too!
- Keep the same color scheme and theme throughout all marketing materials related to your brand, from ads on social media to billboards on the highway. If you want people who see one piece of branded marketing material (like an ad on Facebook) but aren’t familiar with other pieces (like billboard ads), then be sure they still feel like they’re looking at something from the same company with similar characteristics as other pieces from that company despite being different styles or messages within different mediums such as print versus digital advertising formats like display ads versus video commercials running during prime time television shows
- Use similar fonts throughout all marketing materials related to your brand so that consumers know exactly what kind of look and feel they will get when interacting with any given piece made by this business entity in question which should hopefully mean “good quality!”
You don’t have to do it all yourself.
It’s not always easy to be an entrepreneur. You might not have the skills or expertise to develop your own marketing materials, but don’t let that stop you from making an impact on the world. Use some of these ideas for inspiration and hire someone who can help design a logo or flyer that will make your business stand out from its competitors.
There are many types of graphic designers out there, so it can be overwhelming trying to decide which one is right for you! Luckily, there are plenty of options when it comes to hiring a designer:
- Hire a professional
If you want quality work at reasonable prices, look no further than hiring an experienced designer who has worked with businesses like yours before (and knows what works). For example: If I were starting a new dog walking business called “Doggie Duty” in Denver Colorado then I would definitely consider interviewing the team at Doggie Duty Design Co! They specialize in creating logos and websites specifically designed for pet services companies like mine; meaning they already understand how important branding can be when it comes down right to making sure people know exactly how well trained my puppies are before even meeting them face-to-face 🙂
Use striking images to catapult your designs on social media.
When you’re designing a social media post, the image is just as important as the text. It could be argued that images are more important than text when it comes to content that appears on social media.
When you’re creating an image for your post, think about how you can use images to explain complex topics simply and convey emotion. Images can also be used to break up text and make it easier for readers to digest information.
Mix and match fonts with care.
The typeface you choose will go a long way toward conveying the message you want to convey. The easiest way to do this is to choose fonts that are easy to read, readable on a variety of devices (including smartphones and computers), legible in all sizes, attractive, and appropriate for your audience.
Sometimes the most difficult task can be finding a font that is appropriate for your audience—especially if they’re young or older customers who may not be familiar with new technology. If this is an issue for you, consider using fonts like New Century Schoolbook or Arial for larger audiences such as middle-aged adults or teens since these appear widely in textbooks or textbooks with large print sizes.
Add icons to make your content more engaging and easy to follow.
Add icons to make your content more engaging and easy to follow.
You may be wondering why you should even bother with icons, as they’re not all that popular on the internet. Well, first of all, there is some evidence that icon use will rise shortly (and if it doesn’t happen soon enough I might just have to do it myself). But even if this wasn’t true, icons are still a great way to add meaning and humor to your content while keeping things interesting for readers. You can also use them to add emotion—for example:
- Angry face emoji -> “I am angry at this job promotion opportunity because it doesn’t pay me enough money!”
- Heart eyes emoji with tears coming out of its eyes -> “I am so proud of our new customer service program that makes people feel valued! Good work team!”
Make use of white space – more than you think you need to!
White space, or space, is one of the most important elements in the design. It can be used to create a sense of calm and balance in your design. White space can also be used to draw attention to certain areas or create drama within a layout.
To ensure that you use white space effectively:
- Make sure there is enough contrast between your text and background so it’s easy to read; don’t overcrowd your text with too much color or texture since this will make it difficult for people who are color blind (like me!)
Simple, consistent, and beautiful graphic design will make you stand out
Consistency is key to branding. When it comes to graphic design, you want your business’s branding materials (website, social media profiles, email signatures) to look similar so that people recognize your brand. A good way to do this is by using a color scheme or font that carries through every piece of marketing material you create.
Consistency in all your branding materials helps people recognize your company as well as provides consistency across each medium. If you change something like the logo on one screen and not another it looks inconsistent. It’s also important not only for appearances but also for usability; if users have trouble reading text or find an image distracting they’re less likely to stay engaged with the content—and ultimately convert into customers!
Conclusion
It can be hard to get started when you’re just getting started, but hopefully, these tips will help you create a beautiful and unique brand identity for your business. And remember: it’s not about being perfect. You don’t have to do all of this at once, and even if things aren’t perfect at first (because there is no such things as perfect), the important thing is that you keep going! So get out there and make something great!
