How to Effectively Implement a YouTube Promotion Strategy

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With YouTube users increasing every day, the website becomes more popular and popular. And given the huge audience, over 1.9 billion per month and counting, the number of YouTube billionaires continues to increase. However, the competition for the spot for the content creators becomes tough and tough. That means it is becoming increasingly important for video creators to generate traffic and engagement with their videos to gain organic views. Here are simple and quick ways you can effectively quicken your YouTube promotion:

1) Create a High-Quality Video

Before you begin promoting your videos, you must create content of high quality. Ensure that your videos are focused on the goals you have laid out for yourself. Content should be optimized to fit in with YouTube’s best practices. Your video should stand out from the crowd, whether it’s an instructional video or a comedy sketch, make sure you create something people will want to share online. You want to;

 a) Plan the video – Before recording, plan an outline of what you’re going to do and say. Research the topic you’re covering and make sure everything is factual. Write a script if necessary, but be sure to leave room for improvisation. You want it to seem natural, not canned. Furthermore, if you’re doing a how-to or review video, make sure to test the products you’re using.

b) Use the right equipment and setup – ensure that your lighting is good as videos with poor quality will not raise any interest. In addition, ensure that you have a quiet place where you won’t be interrupted or distracted while recording. Recording in an environment with variable noise can lead to poor sound quality. Also, make sure that whatever device you are using records videos at a decent resolution. Another thing, use a tripod or some type of stabilizer to avoid shaky footage.

c) Edit the video – No one likes watching a long video without any cuts or edits; breaks up the monotony for viewers. If possible, only include the most relevant parts of your content into your final cut as it’s better to watch a 7-minute video than a 30-minute one. If you must include the full content, provide links to it in your description box. Consider breaking it up into different videos for easier consumption.

2) Promote your video naturally

Once you create your videos and post them on YouTube, you can’t expect viewers to find them right away; that’s why promoting content is essential. When sharing links to your videos, make sure that people know what they will be getting themselves into before clicking through.

a) Use a targeted, attention-grabbing title – This is your video’s first impression and it needs to be good. Make sure that the title accurately represents the topic of the video while also being attention-grabbing. Make sure to use keywords in your title to make it easier for viewers to find. While doing this don’t forget that the title should be catchy and interesting to make people want to click on it.

b) Create a custom thumbnail – A thumbnail is what people will see on social media platforms when sharing your videos. It should be eye-catching and interesting enough for someone to want to watch it. What most people don’t know is the thumbnail is a clickable link. Make sure you make it a good one, especially if your content is less attractive. So, you have to make a thumbnail that will get clicked.

c) Place the video in blogs & forums – Chances are, there are already discussions happening about the topic you’re covering in your video. Find these conversations and post your content as a reply or embedded into the blog post itself for further discussion. This helps get your video in front of new viewers while also providing valuable information to those who are interested in the topic. Don’t forget to include a link back to your channel when responding to these discussions. Some social forums even allow you to post the video directly into the thread itself. Take advantage!

3) Go for Paid Promotion

When you want to give your video an extra push, consider using paid promotion. Many different platforms offer paid services to help increase viewership.

How does paid promotion work?

a) Google Ads Campaigns – As the name implies, you can use Google advertisements to promote your videos. This is a great way to target people who are interested in the topic of your video. You can select keywords and target viewers based on their location, age, gender, and interests. In addition, you can also create remarketing lists so that those who have already watched your video can be targeted again with a different ad. The process is simple:

i) Upload your video to YouTube

ii) Setup the ad campaign. Targeting options include geographical location, gender & age groups, interests, etc…

iii) Choose how much you are willing to spend per view or impression. You can set a daily budget or pay as you go.

When people share your video using their social platforms, these ads will appear in their feeds and they might click on it because it’s relevant to them too- self-promoting! To make sure that people buy your product or service after watching this paid advertisement, be sure to include a compelling offer at the end of the video so that viewers will be inclined to follow up.

b) Facebook Advertising – With Facebook advertising, you can specifically target people based on their interests, demographics (location, age, gender), and even their connections. You can also target those who have engaged with your content before or people who have visited your website. This is a great way to get in front of people who are already interested in what you have to offer.

This can also be a very powerful channel to promote your videos as you can choose exactly who you want to target with these ads. You can even set it up so that those people will only see your ad if they have watched other similar content before (meaning relevant).

Test and try different kinds of ads until you find one that works best for your business.

Like Google Ads, Facebook also allows you to create remarketing lists so that those who have already watched your video can be targeted again with a different ad. The process is simple:

I) Upload your video to YouTube

ii) Create the ad campaign using the targeting options mentioned earlier

iii) Set a budget and how much you are willing to spend per view or impression

Similar to Google Ads, make sure that you include a compelling offer at the end of the video for viewers to follow up on.

4) Use third-party advertising platforms

How do third-party YouTube video advertising platforms work?

Third-party video advertising services, such as AdSense or Vungle, host ads from external sources and place them on online videos. The third party will help you manage all your ads but the service they provide is still limited to hosting text and banner advertisements from other companies. To make a profit from these ads, you must meet certain conditions.

The video advertising platforms work by taking a pre-roll, mid-roll, or post-roll ad and inserting it into the video. The ad will play before, during, or after the main video. The pre-roll ads are usually the most effective because they are seen first but they also have the shortest lifespan. Mid-roll ads are seen in the middle of the video and tend to have a longer lifespan than pre-rolls. Post-roll ads are played at the end of the video and often have the longest lifespan.

Third-party platforms can host your videos as well as serve ads on them from other companies. Services like AdSense, Vidilot.com will insert ads into videos that come from other sources. You will make a profit from these ads by meeting certain criteria.

In addition, it allows you to have more control over which kinds of ads are being placed in your videos and how often. In short, the more viewers see the ads in YouTube videos, the more money its creator gets paid per click or impression. Many different advertising platforms offer these services for free or for a low fee.

Conclusion:

Third-party advertising platforms are a great way to promote your videos. They offer a variety of different targeting options and ad formats that you can use to reach your target audience. In addition, they also offer a variety of different ways for you to make a profit from your ads. If you are looking for a way to promote your videos, then third-party advertising platforms are the way to go.

Using a third-party ad platform can be a great way to monetize your videos. The main advantage of using a third party is that they will allow you to place ads from other companies on your video, earning you profit with little cost.

In addition, it allows you to have more control over which kinds of ads are being placed in your videos and how often. In short, the more viewers see the ads in YouTube videos, the more money its creator gets paid per click or impression. Many different advertising platforms offer these services for free or for a low fee.