As measured by sales, the Online Sporting Apparel industry in Australia alone has a market size of $340.5m in 2021 and is predicted to expand by 12.9 % by the end of the year.
These numbers aren’t shocking, considering the different uses of athletic clothing. Moreover, Nike, Adidas, and Jordan Australia have always held brand value, making athleisure into luxury clothing.
Read on to learn how one can style athleisure to serve as sporting gear and the perfect outfit for any other casual occasion.
What Is Athleisure?
Athleisure is primarily defined as workout clothing that is fashionable and casual but is equally appropriate to train in.
They are convenient, effective, and almost always very attractive. They can be found in a wide variety of colours, quirky patterns, and contemporary designs. Moreover, Athleisure clothing has had a significant impact on the body positivity movement with its inclusive sizes and cuts to flatter all body types.
Dress for the Occasion
Wearing activewear outside of the gym requires recognising when it is appropriate to wear it and when it is not. Although athleisure is definitely not appropriate for a job interview or a wedding, it is ideal for going out for lunch, coffee, a park date or late drinks.
As a general rule, the more formal the event or setting, the more stylish the attire (read: pre-stitched clothing). However, the more casual the event, the more practical one can dress, so one can definitely whip out their sneakers, shorts and leggings.
Functional Dressing at Its Best
The athleisure aesthetic can be enhanced by combining function and fashion – both in terms of the athleisure components purchased and how they are integrated into one’s daily wardrobe.
A well-balanced style can be created by incorporating fashion items such as jeans, a leather jacket, or heels with athletic items such as sports bras, sweat pants, or sneakers.
Similarly, by keeping tabs on athleisure clothing that is both comfy and athletic, as well as contemporary and chic, a person can be sure to invest in only the most extraordinary pieces. High-performance fabric combined with an on-trend look is an ideal buy in terms of athleisure.
Jazz Things Up
In order to accessorise an athleisure outfit, all anyone needs is a simple pair of gold or silver hoop earrings or a thin chain necklace. Accessorising athleisure clothing requires a sleek, sporty vibe that hints at one’s personal sense of style.
A baseball cap, a fashionable backpack or even a pair of aviator sunglasses will all do the trick. Never overlook the importance of jewellery. If used tastefully, jewellery will offer the right street style accent to an athleisure look.
Despite the newer brands, stylish and novel brands like Jordan Australia and Adidas do not lose their touch and continue to expand their existing lines.
In addition to being easy to style and carry, athleisure options do not burn a hole in anyone’s pocket as they are multi-use. They can be styled with accessories and are appropriate for most casual occasions.
Athleisure as a trend is here to stay. Moreover, with newer brands cropping up every day to offer something unique in the area, it only expands its own shelf life.