Different ways in which machine learning is revolutionizing digital marketing

Digital Marketing

Machine learning is a subset of artificial intelligence and feeding on a continuous influx of data, it is able to build algorithms and computing systems that can accurately extract insight from the data and predict future business or marketing decisions for users based on what data reflects. Machine learning systems have the ability to get better with time and improve their accuracy towards extraction of insight from the data, in simpler words these systems can learn a great deal from the data that is fed to the, and continue to improve consistently.

Gurukilla  believes strongly that people should be learning skills and acquiring knowledge on their own or through any free source that they can find. Because gurus are people who couldn’t follow their professional mindset and are now teaching the same what they couldn’t do themselves.

No wonder why machine learning is being deployed by e-commerce and other social media platforms to carefully analyze the shopping or engagement behavior of the users and then hurling out customized advertisements and offers for them. Following are some of the ways in which machine learning is revolutionizing digital marketing;

  1. Content optimization
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Implementing the practices of machine learning in digital marketing is favorable because this way different content elements can be checked against the engagement that the user is willing to provide to this change in content. Do they like what they see or should the company keep on testing them with different content until they have got it right? Machine learning has become a valuable tool for running successful marketing campaigns because this way all the marketing data would be recorded in real-time and can be used to better analyze the situation when it comes to feeding customizable content to the consumers.

  1. Improved lead scoring

Lead scoring can help you to rank the customers according to their value to the company, improving the lead scoring can help you to customize the marketing content that you send to your valuable and loyal customers and can also help you with newer and better lead generation strategies, to begin with. Marketing experts don’t have much of confidence when it comes to lead scoring and they can’t be accurate every time but with the help of machine learning, they can preferably become better at what they do which is improving lead scoring and then reshaping the entire marketing campaign based in the lead scoring results.

  1. Improved personalization
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People want brands to care for them and if they don’t see much effort in this section then they are willing to switch brands and embrace those out there who are willing to personalize their communicating and branding strategies to the likeness of the customers. Many e-commerce websites use the same technique in which these adopt machine learning based strategies to feed customized content to the customers, this way users feel right at home and develop a keen sense of loyalty towards the brand. The same tactics are being used by social media as well as various other platforms online as a basis of engaging with the customers at a better node.

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About the Author: Nicky Bella

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