digital marketing

Post-Covid Digital Marketing: What’s Next?

Digital Marketing

It’s no lie that COVID has forever changed our behaviour online. With more and more people spending time online over the last year and a half, brands have had to adapt their business strategies to prioritise increasing their online presence to stay profitable. As a London digital advertising agency, you may ask yourself “what do … Read morePost-Covid Digital Marketing: What’s Next?

What are the most common PPC Goals?

ppc goals

Many businesses should have one fundamental object like leads produced or trading revenue, the cost per purchase, return on investment, which is applied as guideposts in moving towards the goal, and for campaign optimization. As an example, if you sell commodities online, you will be seeking to enhance revenue within a particular range. If you … Read moreWhat are the most common PPC Goals?