Biometric security solutions are emerging in every industry as a more reliable customer verification method. Its application is widespread from validating online transactions to seamless boarding at airports. Likewise, ticketing companies are implementing AI-powered IDV tools to streamline their operations. Coupon distributors need to safeguard their operations from illicit activities such as terrorist attacks, identity theft, violence, and other such actions. Over the years, deterring fraud attempts has become challenging.
Ticketing companies are employing biometric screening services in an effort to come up with advanced fraud prevention measures. They are redesigning their operations by Integrating AI-powered IDV solutions to prevent duplication of passes, the entrance of impostors, and crowding. This article further highlights ways in which biometric identity verification services are transforming ticketing companies.
Ticketing Process and the Application of Biometric Identity Verification
The online ticketing market is all set to reach $94.92 billion by 2027 after experiencing a market worth of $28.49 billion in 2021. However, this rapidly expanding industry is facing several fraud instances while streamlining digital customer enrollment. Criminals easily create fake passes and coupons to pose as legitimate audiences. They further enter public or restricted gatherings with ease for committing terrorist activities. Hence, ticketing companies require biometric recognition solutions as countermeasures to restrict fraudsters from joining the venues.
Biometric security systems are eliminating the need for carrying hard passes, ID Cards, and other copies of tickets. As they are prone to theft or duplication, identifying and restricting the entrance of fraudsters become tricky. However, biometric screening makes individuals’ authentication reliable by analyzing their distinct biological and behavioral traits. Ultimately, upon their arrival at the venue, customers can escape long queues.
AI-powered biometric recognition solutions deploy a series of checks from facial verification and voice analysis to liveness detection. These advanced IDV services make pre-appearance authentication of customers more accurately. Moreover, with gesture evaluation, iris/retina examinations, palm vein scans, and signature analysis, ticketing companies can add extra layers of security to their passes selling processes. Further details include:
Biometrics Enhances Privacy
During digital onboarding and booking tickets online, customers are concerned regarding their data security while recording biometric features. However, obtaining consent before taking users to biological/behavioral analysis can overcome this issue. Biometric recognition makes this process easier. Customer can present their content by writing on a piece of paper and facing the camera while holding it. AI-powered IDV tools then cross-validate distinct features and move to user identity verification.
Biometric Checks are Safer
Despite using Personally Identifiable Information (PII) and documents, ticketing companies still face fraud risks. Creating duplicate passes or stealing ones from actual buyers are to name a few. Similarly, spoofing attacks exploit ticketing companies as becomes tricky to differentiate between legitimate customers and imposters. In this regard, biometric recognition solutions provide additional security by deploying palm vein, iris/retina, and gesture analysis.
Touchless Verification Ensures Hygiene
Biometric ID verification technology is bringing touchless means of identification to light. By installing AI-powered IDV scanners, ticketing companies can minimize the need for customers’ physical contact. Users can simply scan their faces, hover their hands, or perform certain gestures in the webcam to escape hassle at entry points.
Biometric User Authentication – Security Driving Benefits for Ticketing Companies
AI-powered biometric recognition services hold the potential to replace long-existing types of tickets for public gatherings, airport terminals, events, and buses. Likewise, they benefit transportation systems, law enforcement agencies, and gathering organizers to ensure threat-free crowding. Biometric ID cards and identity scanning can limit operational costs while enabling customers to book passes by scanning their distinct features. Further benefits are in the next section:
Prevention of Fraudulent Activities
Scammers are earning extra bucks by selling fake passes. As of 2022, concert ticket fraud has risen by 72%. This accounts as the most recurring threat and is exposing passes providing companies with reputational and financial instability. Counterfeiting tickets as well as creating duplicate ones by forging barcodes and logos are commonplace these days.
Ticketing companies require biometric recognition solutions to prevent the circulation of duplicate passes. Solutions like liveness detention and validating biological/behavioral traits IDV solutions ensure the real-time presence of customers. Hence, by integrating biometric screening solutions, ticketing companies can effectively deter fraud risks.
In a Nutshell
Ticketing companies can reap various benefits by integrating biometric recognition technology from providing seamless identity verification to the frictionless entrance. These IDV service providers can save additional operational costs, prevent duplications, counter identity fraud, and drive more efficacy. Due to this, stadiums, concert organizers, airports, and transportation providers are integrating biometric security solutions. Hence, AI-powered IDV solutions are sure to drive more secure growth for ticketing companies.
