The last couple of years showed just how vital accurate and relevant data is. All over the world, businesses rely on data to get ahead of the competition curve and provide their customers with the most exceptional service.
With that in mind, let’s see where web scraping fits in the future and how web scraping can help any enterprise achieve its business goals.
What is web scraping?
Web scraping can be described as the process of extracting publicly available data from a website or other source of information.
In the internet world, where data is vital to any business success, enterprises simply need web scraping to sustain business growth. It all comes down to using relevant and most accurate information to improve decision-making, learn all about market conditions and opportunities, etc.
Why is it essential for businesses?
Since data is vital to business growth, web scraping helps a business tap into the portion of essential pieces of information closely related to their business goals. Instead of going through huge chunks of unprocessed data, which takes a tremendous amount of time, effort, and resources, enterprises can simply scrape only the data essential to their primary goals.
That’s why businesses mostly use web scraping for generating more leads and tracking competitors. Scraping is extremely useful for enhancing a brand’s solution. The majority of e-commerce businesses rely on web scrapers to acquire accurate data on brand mentions, customer reviews of their products and customer service, as well as user experience, and so on.
The scraped data can be beneficial in providing new products according to the consumers’ expectations. This is how a brand manages to retain its success and outsell competitors. If used correctly, web scrapers can significantly improve lead generation and customer retention.
This, along with many other reasons, put web scraping high on the map of the most necessary tools for running a modern business today, simply because of its benefits, such as:
- Marketing and lead generation
- Buying trends and customer behavior
- Price and e-commerce intelligence
- Market research
How will the future make it grow?
The future’s main thrust will be on AI, machine learning, and data mining. Web scraping is yet to play its most important role in the world of the internet and business. It will need the help of the most powerful and intuitive technology in the world – artificial intelligence.
At the moment, the future of web scraping refers to:
- Recognizing higher-quality investments – scrapers can help businesses identify good investment opportunities and assess the risks associated with them.
- Proper brand growth – proper brand growth is completely related to making the right decisions, and web scraping can make this process much better and more focused.
- Enhanced marketing activities – businesses bleed their budget dry over marketing activities, hoping to capture more leads. Getting the right data can significantly improve their marketing efforts, and web scraping helps provide that data.
- Consumer sentiment analysis – modern consumers seek brands that give way to emotional connection, and they are more prone to becoming real consumers if the advertising and brand message is right. This sentiment is valuable information that gives brands leverage over competitors and helps them create better advertising and marketing campaigns.
- Top-quality content platforms – this type of platform presents an excellent alternative source of revenue and an opportunity to expand the consumer base. Web scrapers help businesses keep their content fresh, accurate, and relevant by identifying the hottest topics according to consumers’ needs.
- Advanced pricing – everything begins and ends with pricing, and web scraping can help a business gather enough data to invest in the most competitive and reasonable pricing in the industry.
- Enhanced market research – markets change frequently, and coping with these changes tends to be one of the most challenging tasks for many businesses. However, this can all become almost effortless with web scraping as it extracts only the most relevant data about the market that matches your exact business needs.
a) New tech to avoid blocking
Now that we’ve covered the coming future of web scraping, let’s see what new tech to use to avoid blocking:
- txt – instructs scrapers/crawlers which pages to request from a site.
- IP rotation – use a new IP for every new scraping request.
- User-agent – allows a scraper to view the content of target websites.
- Headers – make a scraper look more human and help it bypass blocking.
b) Machine learning
There is much more to machine learning than just self-driving cars and smartphones. Machine learning makes web scrapers much smarter than ever before as it allows the user to train their web scrapers to bypass all sorts of blocking on websites.
It also helps extract more structured and relevant data from unstructured documents and navigate this data to interpret it into reasonable and meaningful information.
AI web scraping allows a business to tap into the web and use it as an abundant data source. More importantly, artificial intelligence helps conquer the biggest challenge of them all – how to make sense of such a vast amount of data in a timely and affordable manner.
The future will bring the most powerful AI web scraping systems that will extract data from multiple sources on the web. And, to make things even better – the systems will do it entirely on their own.
Suppose you want to step into the future and see how Artificial Intelligence and Machine Learning technologies are already improving web scraping processes. In that case, we suggest you visit the Oxylabs website for more information.
The future will be an exhilarating time for the realm of web scraping. Artificial intelligence is already present in every sphere of our daily lives, improving every aspect of our work and life. It has the power to revolutionize entire industries, so it’s safe to conclude that it will take web scraping to a whole new level.