What Your Website Needs in Order to Attract Your Target Audience

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As a company, your website is one of your biggest tools when it comes to marketing. It can be utilized in a variety of ways to attract consumers, other businesses you may need to hire, and even job seekers. Here are eight pages your company’s website should have in order to attract your target audience.

#1: Homepage

The homepage of your website is likely going to be the first page that your target audience will see when visiting your website, so it’s important that this page captures their attention. First of all, your homepage should load fast because people tend to click off of a page if it takes too long to come up. Next, there should be a short description of the purpose of your company (what you sell) and how it can help your target market.

#2: About Page

Your homepage should only contain a short description of your company, but there should be an about page with a more detailed description of what your company does, its history, and how it solves the problem your consumers are seeking a solution to. This is one of the most visited pages on a website, so it should convince visitors that you’re the company that they want to do business with.

#3: Contact Page

Consumers, other businesses, and even potential employees may need to get in touch with you, so you should have a contact page on your website. A contact page is pretty simple; it should include:

  • Phone number
  • Physical address
  • Email address
  • Social media links

You should also include your hours of operation so visitors will know the best time to contact you.

#4: Products/Services Page

Another commonly visited page of a website is the products/services page. This is where you’ll list out all of the products you sell or services you offer, with a more detailed description of each available. You should also try to include pictures— especially if you sell products.

#5: Reviews/Testimonials Page

One thing consumers like before they spend their money is to know that they’re going to receive a quality product or service. This is where your reviews/testimonials page can help. The most authentic reviews include a name (usually just a first name) and a social media handle so that visitors will know that there are real people leaving reviews.

#6: Frequently Asked Questions (FAQ) Page

A FAQ page will answer the majority of all visitors’ questions in one convenient place. Of course, you won’t be able to cover every single question a consumer may ask, but you will be able to cover the most commonly asked questions on a website.

#7: Career/Work for Us Page

This page’s purpose is to make it easy for job seekers to apply for a job with your company. This can be for individuals you need to fill a position within your company, or even for other businesses you may want to outsource with. Either way, you should provide a clear description of each available position that includes job duties and the qualifications you’re looking for. A strong career page that is interactive will capture and retain the attention of interested job seekers.

#8: Privacy Policy Page

If your consumers are going to be entering personal information into your website (e.g., full name, address, credit card numbers), then it’s required that you have a privacy policy page. It details to consumers how the personal information they enter will be used, and if it’ll be shared with third parties.

Other Helpful Pages

Blog

Having a blog page/section on your website can help with marketing— especially SEO (search engine optimization) marketing. Your blog content should be relevant to your company, and even offer facts backed by research. This will further convince consumers that your company will provide them with the results they’re looking for.

Mobile Version

Although this isn’t necessarily a page, it’s important for all business websites to have a mobile version of their website available. Because we live in a digital world, we’re able to do everything on a smartphone or tablet that we can do on a laptop or computer. Many people use their smartphones the majority of the time, so you’ll want to make sure that your website doesn’t look like a smaller version of the desktop layout on a smartphone. Another option is to develop an app for your business.

Having these features of your company’s website will not only help you attract your target audience, but it will also increase the chances of them staying on your website and following through with a desired action.