Small businesses are the backbone of the economy. They provide goods and services to the local communities and create jobs. But what makes a small business successful? Often, it’s the quality of the products or services they offer and the way those products or services are delivered to customers.
That’s where user experience (UX) comes in. UX is crucial for small businesses because it can help them deliver a great customer experience, which is essential for success. Without good UX for small business, it can be challenging to keep customers coming back for more. By creating a great user experience, small businesses can ensure that their customers have a positive and memorable experience every time they visit.
Since delighted customers are more likely to return and recommend your business to others, investing in UX for small business is smart. Positive UX design emphasizes customer preferences and provides them with a seamless experience. Let’s take a closer look at why UX is crucial for small businesses and what impressive changes it brings!
1. Appeal To A Larger Audience
We all know that first impressions count, and nowhere is this truer than in the business world. In today’s digital age, prospective customers will make a snap judgment about your company based on your website design. If your website is user-friendly and appealing, they’re more likely to give you their business.
This is where UX comes in to save the day. UX stands for User Experience, and it refers to how easy (or not) it is to use your website. Good UX design makes for a smooth, seamless experience that keeps users coming back for more. Here are just a few ways that good UX can help small businesses appeal to a larger audience:
- Make It Mobile-Friendly
Mobile devices are increasingly becoming the primary way people access the internet. In fact, according to Statista, as of 2022, there are over 5 billion active internet users worldwide. That number will only continue to grow in the years to come. So, your website must be designed with mobile users in mind.
- Focusing onload speed
In our fast-paced world, people have little patience for slow websites. According to recent data, 40% of internet users will abandon a website that takes some time to load. That’s why it’s essential to focus on making your site as speedy as possible.
- Pay Attention To Hierarchy
The way you arrange the content on your website is important. You want prospective customers to quickly find what they’re looking for without having to click through loads of pages. This is where hierarchy comes in. Use headings and subheadings to break up your content and make it easy to scan. And don’t forget about usability. Your website should be easy to navigate so that users don’t get frustrated and give up altogether.
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2. Save Resources, Make More Sales
Are you a small business owner who feels like you’re constantly putting out fires and doing damage control? If so, then it’s likely that your customer experience (UX) could use some improvement. You see, in this advanced era, customers have come to expect a certain level of convenience, simplicity, and responsiveness from the brands they do business with. And when their expectations aren’t met, they’re quick to turn to one of your competitors who can provide them with a better experience.
Think about it this way: It costs five times as much to acquire a new customer than to keep an existing one. So, if you’re not making UX a priority, you’re essentially bleeding money. Not good.
Here’s an example: Let’s say you own a small e-commerce store selling gardening products. Your average order value is $50, and you have a 1% conversion rate. In other words, for every 100 visitors to your site, only one purchases something. While that may not sound too bad at first glance, let’s do some further calculations.
If your website gets 1,000 visitors daily, you’re only making 10 sales per day. Conservatively speaking, if each sale takes 5 minutes to complete (including everything from fulfilling the order to processing the payment), you’re spending nearly 42 hours each week just on sales!
And that doesn’t even include the time you spend on marketing or other administrative tasks. OUCH! Now let’s assume that your conversion rate improves to just 2%. Suddenly, you’re making 20 sales per day which only takes up 21 hours of your time each week. That’s half the amount of time spent on sales! This frees up significant resources you can reinvest into growing your business. See how powerful good UX can be?
3. Increase Your Conversion Rates
What’s that one thing most small businesses struggle with? Their ability to garner great conversions. When you own or operate a small business, you know that every conversion counts, and a great user experience (UX) is key to building a loyal customer base. But what you might not know is that UX can have a direct impact on your business’s bottom line.
Let’s take the example of a small e-commerce store again. A first-time visitor arrives at your site and is immediately bombarded with pop-ups, intrusive ads, and confusing navigation. Not only is this poor UX, but it’s also likely to drive the visitor away before they even have a chance to look at your products. On the other hand, visitors will eventually purchase if your site has a clean design, easy-to-use navigation, and relevant content.
Not just potential customers benefit from good UX; your employees do too. If your website or app is difficult to use, your employees will waste valuable time trying to figure it out instead of getting work done. With intuitive UX for small business, however, your teammates will work faster, and you’ll see a boost in productivity.
4. Improve Your Customer Satisfaction Ratings
UX is the idea that your website or app should be designed to make your users’ experience as positive as possible. This means working on factors like user flow, ease of use, and visual appeal. In other words, it’s all about ensuring that your customers have a great experience using your product.
UX for small business can boost their customer loyalty and help them trust you more easily. If your customers have a positive experience using your product, they’ll stick with you in the long run. And that word-of-mouth can be invaluable for small businesses looking to grow their customer base.
In addition, positive UX can also help increase customer satisfaction. When your customers are happy with their experience, they give you good reviews and ratings, which can help attract new customers. What’s more, impressive UX can also lead to increased conversion rates – when you make it easy for people to use your product and have a positive experience, they buy what you’re selling!
5. Stay Competitive In Today’s Marketplace
User experience (UX) has become increasingly important recently as businesses have realized that providing a positive UX is essential to customer retention and loyalty. In fact, efficient UX can be a major differentiator for startups competing in a crowded marketplace.
One area where efficient UX is significant for startups is in the area of onboarding new users. Startups must ensure that new users understand the product or service and can quickly accomplish their goals. A study by Google found that 71% of users with a poor onboarding experience are likely to churn within 90 days. In contrast, only 19% of users with a positive onboarding experience are likely to churn within the same period. This just goes to show how important it is for startups to get the onboarding process right. Another aspect where intuitive UX can help startups is in building customer loyalty. A study found that more than 50% of customers say they would leave a brand they love after just one bad experience.
As a small business owner, you must understand the role that UX plays in conversions and profits. Creating a website or app with a great user experience can keep your customers happy and engaged while making your employees more productive. Moreover, providing an excellent user experience helps startups build customer loyalty, reduce churn, and attract new customers. There’s simply no room for anything less than an exceptional UX in today’s world. Ultimately, all of this leads to more money for your business. So don’t underestimate the power of good UX—it could be the key to taking your small business to the next level.